Evangelism That Works

Evangelism That Works
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Evangelism That Works: How to Reach Changing Generations With the Unchanging Gospel

About George Barna:

George Barna is the founder and Directing Leader of the Barna Research Group Ltd., a marketing research firm located in Ventura, California. Since 1984, the company has provided research and assistance to thousands of churches, parachurch ministries, non-profit organization and for-profit businesses. An award-winning author of more than 30 books, his work includes best-sellers such as The Frog in the Kettle, User Friendly Churches, Evangelism That Works, and A Fish Out of Water.He lives with his wife, Nancy, and their daughters, Samantha and Corban, in Southern California.

Description of George Barna, author of Evangelism That Works:

Looking across the landscape of our society, it is clear that there is a vast field of people who desperately need to know God, His grace, and His offer of reconciliation through Christ. George Barna takes a careful look at the lives and beliefs of unchurched people across the country and presents dynamic ways to reach them. He also give clear insight into evangelism strategies that work.